BrandIdentity

Most people who hear the words ‘logo design’ think that’s all they need to focus on in order to make their business recognisable. It is true that your logo becomes a powerful icon that represents your business. It is therefore a good idea to hire a graphic design agency to create a catchy one. It’s not the only thing about your business that will stick with your target audience, though. So, if your designer creates a logo and sends you on your merry way without asking you questions about the values and goals behind your business; fire them right now.

Logo design in isolation is not the best way to go about creating a solid brand identity. If you’re starting a business, then chances are you’ve done market research and know with a reasonable amount of certainty that there are people who need what you’re selling. The real question is how you will ensure that potential clients remember your business at the exact moment that they require your product or service. Eye-catching, yet well thought through branding will make you that memorable. But branding is not just a logo, it’s about how your business makes people feel when they interact with it.

Amazon.com founder and CEO, Jeff Bezos, famously said, “Branding is what people say about you when you’re not in the room.” Therefore, when people experience your brand in a positive way, they will become brand advocates and promote your business with little input or effort from you. Whether you’re looking to create a brand new identity or simply want a ‘brand refresh’, you’ve come to the best web design service in Hermanus. We are here to guide you through every step of the brand identity development process. Let us help you pick everything from fonts and colour palettes, to a shiny new logo, beautiful packaging and brand messaging that creates an emotional and lasting connection with your customers.