GoogleAnalytics
If you better understand what your customers want, you can better position your business to be the one they find while shopping around for the solution to their problem.
Google Analytics
It is universally accepted that no business owner worth their salt will repeatedly invest their time and money in something that shows no return on investment. For as long as the concept of buying and selling has been a part of the human experience, business owners have tried to calculate the efficacy of their marketing campaigns. From simply asking customers how they heard about a product, to handing out flyers redeemable for an in store discount… Every business owner wants to know if their marketing budget ends up being pearls before swine.
The same key performance indicators are more relevant than ever – especially when informing the digital marketing strategy of your business. We like to say that your website is like a digital window into your business. Therefore it deserves just as much tender love and care as your actual storefront. The key difference is, in your shop you can ask clients what they like, which brand they prefer and what their reasons are. But how do you analyse customer behaviour online? If you are relying only on sales as an indicator, you are missing out on a wealth of insight.
Measure your success
We understand if you have no idea why the average session duration or the exit rate of your website should matter to you. Analytics platforms, like Google Analytics, can feel like a quagmire of website statistics and percentages. How do you make enough sense of all this information in order to reach more clients and sell more products? The skilled team at Simply Systems will act as your personal analytics manager, extracting the statistics most relevant to your business goals. Therefore, your business strategy will be informed by real data enabling you to make decisions with more certainty about what your customers like. The team will also use the data to continually optimise your website, resulting in better SEO.
If you better understand what your customers want, you can better position your business to be the one they find while shopping around for the solution to their problem.
SatisfiedClients
Below is some of our latest work. Click on the logos below to view them.