While most people know that SEO stands for ‘search engine optimisation’ and they have been told they are supposed to care about it, they don’t understand why.

Search engine optimization

Have you ever been part of a conversation where the other people threw around acronyms like they were as ordinary as bread? And you had to pretend to understand? We realise how annoying it can be to feel left behind. That is why, before we get to the nitty-gritty, we’d like to tell you a little more about what SEO entails. While most people know that SEO stands for ‘search engine optimization’ and are supposed to care about it, they don’t understand why.

Imagine the internet is like a big shopping mall full of customers with money to spend. Your business is also in this shopping mall and your website serves as your online storefront. However, because you haven’t put any effort into website optimisation, none of these customers are walking past your online shop. Don’t be dismayed. It may take a little time, but there are simple steps to follow to turn the situation around and increase your online visibility.

Quality Web Traffic

To understand why you are lacking quality web traffic, we will do a thorough website analysis to identify key areas that need a little polishing. This usually involves writing some keyword rich content and building quality backlinks to sites that already get a lot of traffic. That way your site will be “cool by association” and popping up on the first page of Google search results in no time. The most important thing to remember about search engine optimization is that it is alive and dynamic – it never sleeps! So monthly progress reports need to be analysed carefully and your SEO strategy tweaked in order for your business to stay relevant.

Over and above the stress of running a business, most people simply do not have the energy to manage their own SEO efforts. The good news is you don’t have to. Let Simply Systems apply their expert knowledge and get you the website visitors your business deserves.


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